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Mrs. Meyer’s Clean Day Introduces ‘After-Bath Zoomies’ TikTok Experience

The campaign uses a custom TikTok filter to generate a personalized ‘zoomies score’ based on a dog's speed and movement while Westminster judges weigh in.

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By: Lianna Albrizio

Associate Editor

Mrs. Meyer's for Pets line is barking up the right tree.

Mrs. Meyer’s Clean Day is taking doggie bath time to furry new heights with a new campaign with The Westminster Kennel Club. Inspired by a familiar post-bath moment for pet parents, the campaign uses a custom TikTok filter to generate a personalized “zoomies score” based on a dog’s speed and movement, with official Westminster judges weighing in on select submissions shared on social channels. “Zoomies,” or Frenetic Random Activity Periods, are short-liv...

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